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	<title>Bradley Holt &#187; Found Line</title>
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	<link>http://bradley-holt.com</link>
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		<title>Job Opening: Functional Analyst &amp; Quality Assurance Specialist</title>
		<link>http://bradley-holt.com/2010/03/job-opening-functional-analyst-quality-assurance-specialist/</link>
		<comments>http://bradley-holt.com/2010/03/job-opening-functional-analyst-quality-assurance-specialist/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 20:37:36 +0000</pubDate>
		<dc:creator>Bradley Holt</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[BTV]]></category>
		<category><![CDATA[Found Line]]></category>
		<category><![CDATA[jobs]]></category>
		<category><![CDATA[Vermont]]></category>

		<guid isPermaLink="false">http://bradley-holt.com/?p=650</guid>
		<description><![CDATA[Found Line is hiring! We&#8217;re looking for a Functional Analyst &#38; Quality Assurance Specialist to help us create useful web applications. Here is a description of the job:
As a Functional Analyst &#38; Quality Assurance Specialist at Found  Line, you will have three primary responsibilities. First, you will  communicate with outside clients and subject [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://foundline.com/">Found Line</a> is hiring! We&#8217;re looking for a <a href="http://foundline.com/people/come-join-us">Functional Analyst &amp; Quality Assurance Specialist</a> to help us create useful web applications. Here is a description of the job:</p>
<blockquote><p>As a Functional Analyst &amp; Quality Assurance Specialist at Found  Line, you will have three primary responsibilities. First, you will  communicate with outside clients and subject matter experts to <strong>develop  the functional specification</strong> for each iteration of various web  applications. Second, you will <strong>translate functional  specifications into tickets</strong> that a software developer will  complete. Third, you will <strong>perform acceptance testing</strong> on  each iteration of these web applications to assure that the functional  specification you originally outlined has been met. Future  responsibilities may include implementing and coordinating usability  testing plans. Some client support and training may be necessary as well  but this will not be a primary focus of your job.</p>
<p>You will be participating in a process based on both agile and more  traditional software development methods. While you will write and test  against functional specifications, these specifications will be for  narrowly defined scopes of work (i.e. iterations). This is a fast-paced  environment with each iteration usually being only a few days in length.  We are small but very busy, and need someone who is a self-starter, an  excellent communicator, and can work independently. Experience with  DocBook, XMLmind XML Editor (XXE), Subversion (SVN), and Trac a plus,  but not required. This is an on-site position, full-time or part-time.  No contractors or recruiters, please.</p>
<p>Send your resume and cover letter to <a href="mailto:jobs@foundline.com">jobs@foundline.com</a> (no phone  calls).</p></blockquote>
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		<item>
		<title>Year In Review</title>
		<link>http://bradley-holt.com/2010/01/year-in-review/</link>
		<comments>http://bradley-holt.com/2010/01/year-in-review/#comments</comments>
		<pubDate>Fri, 01 Jan 2010 22:38:00 +0000</pubDate>
		<dc:creator>Bradley Holt</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[BTV]]></category>
		<category><![CDATA[btvphpug]]></category>
		<category><![CDATA[coworking]]></category>
		<category><![CDATA[Found Line]]></category>
		<category><![CDATA[jelly]]></category>
		<category><![CDATA[PHP]]></category>
		<category><![CDATA[tagnabit]]></category>
		<category><![CDATA[Vermont]]></category>
		<category><![CDATA[vtcodecamp]]></category>
		<category><![CDATA[Zend Framework]]></category>
		<category><![CDATA[ZendCon]]></category>
		<category><![CDATA[ZendCon09]]></category>

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		<description><![CDATA[Being the first day of 2010, I thought it would be a good time to take a look back at 2009…
Burlington, VT PHP Users Group
2009 was the second full year of the Burlington, VT PHP Users Group. We had some fun meetings and presentations including:

January
Jason Pelletier gave a presentation on CSS for Developers.
CSS for Developers
View [...]]]></description>
			<content:encoded><![CDATA[<p>Being the first day of 2010, I thought it would be a good time to take a look back at 2009…</p>
<h4>Burlington, VT PHP Users Group</h4>
<p>2009 was the second full year of the <a href="http://groups.google.com/group/Burlington-VT-PHP">Burlington, VT PHP Users Group</a>. We had some fun meetings and presentations including:</p>
<dl>
<dt>January</dt>
<dd><a href="http://foundline.com/people/jason-pelletier">Jason Pelletier</a> gave a presentation on <a href="http://www.slideshare.net/jason.pelletier/css-for-developers-presentation">CSS for Developers</a>.
<div style="width: 425px; text-align: left;" id="__ss_949651"><a style="margin: 12px 0pt 3px; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 14px; line-height: normal; font-size-adjust: none; font-stretch: normal; display: block; text-decoration: underline;" href="http://www.slideshare.net/jason.pelletier/css-for-developers-presentation" title="CSS for Developers">CSS for Developers</a><object style="margin: 0px;" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=css-for-developers-1232822123711392-1&amp;stripped_title=css-for-developers-presentation"><param name="allowFullScreen" value="true"><param name="allowScriptAccess" value="always"><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=css-for-developers-1232822123711392-1&amp;stripped_title=css-for-developers-presentation" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object>
<div style="font-size: 11px; font-family: tahoma,arial; height: 26px; padding-top: 2px;">View more <a style="text-decoration: underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration: underline;" href="http://www.slideshare.net/jason.pelletier">jason.pelletier</a>.</div>
</div>
</dd>
<dt>February</dt>
<dd><a href="http://www.carlinowebdesign.com/">Aaron Carlino</a> demonstrated <a href="http://www.silverstripe.com/">SilverStripe</a>, an open source CMS/framework built in PHP.</dd>
<dt>March</dt>
<dd>Special guest <a href="http://blog.preinheimer.com/">Paul Reinheimer</a> gave a presentation called &#8220;Easy Problems are the Hard Problems&#8221; taking an in-depth look at the easy/hard parts of building web applications.</dd>
<dt>April</dt>
<dd><a href="http://www.bigyellowtechnologies.com/">Rob Riggen</a> gave a talk on website performance optimization.</dd>
<dt>May</dt>
<dd><a href="http://www.astutecomputing.com/">Rene Churchill</a> gave a presentation on <a href="http://docs.google.com/present/view?id=ddd3c4t5_1fhwt729h">MySQL database optimization</a>.</dd>
<dt>July</dt>
<dd><a href="http://weierophinney.net/matthew/">Matthew Weier O&#8217;Phinney</a> gave his <a href="http://www.slideshare.net/weierophinney/playdoh-modelling-your-objects-1766001">Play-Doh: Modelling Your Objects presentation</a>.
<div style="width: 425px; text-align: left;" id="__ss_1766001"><a style="margin: 12px 0pt 3px; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 14px; line-height: normal; font-size-adjust: none; font-stretch: normal; display: block; text-decoration: underline;" href="http://www.slideshare.net/weierophinney/playdoh-modelling-your-objects-1766001" title="Play-Doh: Modelling Your Objects">Play-Doh: Modelling Your Objects</a><object style="margin: 0px;" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=2009-07-23-play-doh-090724141404-phpapp02&amp;stripped_title=playdoh-modelling-your-objects-1766001"><param name="allowFullScreen" value="true"><param name="allowScriptAccess" value="always"><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=2009-07-23-play-doh-090724141404-phpapp02&amp;stripped_title=playdoh-modelling-your-objects-1766001" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object>
<div style="font-size: 11px; font-family: tahoma,arial; height: 26px; padding-top: 2px;">View more <a style="text-decoration: underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration: underline;" href="http://www.slideshare.net/weierophinney">Matthew Weier O’Phinney</a>.</div>
</div>
</dd>
<dt>August</dt>
<dd>Matthew Weier O&#8217;Phinney presented again in August, this time giving a hands-on <a href="http://burlington-vt-php.googlegroups.com/web/2009-08-27-BTVPHPUG-UnitTesting.odp">unit testing crash course</a> [ODP].</dd>
<dt>September</dt>
<dd>September&#8217;s meeting was a casual get-together instead of a formal meeting and presentation—a change of pace from the typical meeting format.</dd>
<dt>October</dt>
<dd>I gave a talk geared towards <a href="http://github.com/bradley-holt/beginner-php">PHP beginners</a>.</dd>
<dt>November</dt>
<dd>November&#8217;s meeting fell on one of Zend Framework&#8217;s Bug Hunt Days. Held monthly, Bug Hunt Days are designed to encourage the community to help triage and resolve issues in the framework. Matthew Weier O&#8217;Phinney guided us through effective bug reporting and taught us how to contribute patches. As part of Bug Hunt Days, my first Zend Framework patch was accepted, a <a href="http://framework.zend.com/issues/browse/ZF-6821">small addition to the documentation</a>.</dd>
<dt>December</dt>
<dd>December marked the second birthday of our local PHP Users Group and that month&#8217;s meeting turned out to be a fun social event.</dd>
</dl>
<p>Our users group also won a <a href="http://devzone.zend.com/article/4842">free pass to ZendCon &#8216;09</a>, and Jase Roberts was the lucky recipient. He joined fellow Vermonters Matthew Weier O&#8217;Phinney, John Valance, and me at the annual PHP conference.</p>
<h4>The Browser</h4>
<p><a href="http://twitter.com/jonathanpb">Jonathan Butler</a> started a program on our <a href="http://www.theradiator.org/">local community radio station</a> called <a href="http://thebrowser1059.wordpress.com/">The Browser</a>. It&#8217;s &#8220;a show about the people who bring the world wide web to [Burlington, VT].&#8221; Jason and I were on the show twice—once in <a href="http://thebrowser1059.wordpress.com/2009/02/14/episode-2-found-line/">February</a> and again in <a href="http://thebrowser1059.wordpress.com/2009/08/19/episode-22-thought-faucet-and-found-line/">August</a>.</p>
<h4>Town Meeting Day Vermont, ACM-NE, and Tagnabit</h4>
<p>The first Tuesday of March was <a href="http://www.sec.state.vt.us/TownMeeting/citizens_guide.html">Town Meeting Day</a> here in Vermont. Citizens throughout Vermont gathered together to elect local officers and vote on budgets. As an experiment we put together a website, <a href="http://tmdvt.net/09/">tmdvt.net/09</a>, to aggregate content from social media sites around Town Meeting Day Vermont &#8216;09. If you used the appropriate tags in your tweets, Flickr uploads, blog posts (if indexed by Technorati), YouTube uploads, and bookmarks on Delicious, then your content showed up on the website. I wrote a post <a href="http://bradley-holt.com/2009/03/tmd-vt-social-media-recap/">recapping</a> some things we learned from the experiment.</p>
<p>As a result of that project, <a href="http://candleboy.com/">Bill Simmon</a> and <a href="http://sethmobley.com/blog/">Seth Mobley</a> from <a href="http://vermontcam.org/">Vermont Community Access Media</a> (VCAM) approached us about doing something similar for the <a href="http://www.acm-ne.org/">Alliance for Community Media Northeast Region</a> (ACM-NE) conference they were organizing here in Burlington, VT. We built <a href="http://acmne.net/09/">acmne.net/09</a> for the conference and it was a big hit. I spoke on a <a href="http://acmne.blip.tv/file/2143754/">social media panel</a> (which <a href="http://foundline.com/people/liz-schlegel">Liz Schlegel</a> moderated) and helped with a <a href="http://acmne.blip.tv/file/2150357/">social media workshop</a> at the conference. Colin Rhinesmith, who was on the panel with me and also helped with the workshop, posted a good <a href="http://colinrhinesmith.com/2009/05/23/social-media-and-community-television-at-acmne09/">summary</a> of the conference on his blog.</p>
<p>We then took the idea from Town Meeting Day Vermont and ACM-NE a step further, creating <a href="http://tagnabit.net/">Tagnabit</a>—aggregating tweets, photos, blog posts, videos, and bookmarks for any arbitrary tag. Bill Simmon wrote a good blog post on how <a href="http://candleboy.com/2009/06/tagnabit/">Tagnabit could be used</a>.</p>
<h4>Jelly/Coworking</h4>
<p>I was excited to see Jen Mincar open up a <a href="http://en.wikipedia.org/wiki/Coworking">coworking</a> space, <a href="http://www.officesquaredvt.com/">Office Squared</a> (o²), here in Burlington, VT in 2009. I think it will help bring more cohesiveness to the local technology community since many of her customers work in technology-related industries. As a precursor to its opening, we hosted a <a href="http://workatjelly.com/">Jelly</a> at <a href="http://foundline.com/">Found Line</a> in July, inviting entrepreneurs and freelancers to work in our studio for an afternoon. Here are some <a href="http://www.flickr.com/photos/tags/btvjelly/">photos</a> from the Jelly and another one at the Burlington Free Press.</p>
<h4>Vermont Code Camp</h4>
<p>September saw the first ever <a href="http://www.vtdotnet.org/codecamp/">Vermont Code Camp</a>, bringing together people from local technology communities around .NET, PHP, Ruby, and Python. The event was a <em>huge</em> success with 85 attendees and 19 sessions. I had a small part in organizing the event but the real credit goes to <a href="http://bigpigvt.blogspot.com/">Rob Hale</a>, <a href="http://thedatafarm.com/blog/">Julie Lerman</a>, and everyone else who organized, volunteered, and presented. I also gave a presentation on <a href="http://www.slideshare.net/bradley.holt/resourceoriented-web-services">Resource-Oriented Web Services</a> as part of the code camp.</p>
<div style="width: 425px; text-align: left;" id="__ss_1986094"><a style="margin: 12px 0pt 3px; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 14px; line-height: normal; font-size-adjust: none; font-stretch: normal; display: block; text-decoration: underline;" href="http://www.slideshare.net/bradley.holt/resourceoriented-web-services" title="Resource-Oriented Web Services">Resource-Oriented Web Services</a><object style="margin: 0px;" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=resource-orientedwebservices-090911152529-phpapp01&amp;stripped_title=resourceoriented-web-services"><param name="allowFullScreen" value="true"><param name="allowScriptAccess" value="always"><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=resource-orientedwebservices-090911152529-phpapp01&amp;stripped_title=resourceoriented-web-services" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object>
<div style="font-size: 11px; font-family: tahoma,arial; height: 26px; padding-top: 2px;">View more <a style="text-decoration: underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration: underline;" href="http://www.slideshare.net/bradley.holt">Bradley Holt</a>.</div>
</div>
<h4>ZendCon</h4>
<p>ZendCon is the biggest conference of the PHP community, and this year&#8217;s event was my second ZendCon. What can I say? The talks were excellent. The people were even better. I ended up co-presenting at the UnCon with <a href="http://www.dragonbe.com/">Michelangelo van Dam</a> and <a href="http://annafilina.com/blog/">Anna Filina</a> on the <a href="http://joind.in/639">role of a PHP user group</a>.</p>
<h4>Moving On</h4>
<p>2009 seemed to be the year for people in the PHP community to change jobs. Following that trend, I made the move to <a href="http://foundline.com/">Found Line</a> full time last month, leaving <a href="http://www.vtoxford.org/">Vermont Oxford Network</a>. As I <a href="http://bradley-holt.com/2009/12/moving-on/">said before</a> I&#8217;m very happy to have more time to focus on our clients&#8217; projects and to work with free/open source software and open standards full time.</p>
<h4>Work</h4>
<p>2009 was a busy year. Some of the work included:</p>
<ul>
<li>helping <a href="http://thinkflood.com/">ThinkFlood</a> launch their <a href="http://thinkflood.com/products/redeye/what-is-redeye/">RedEye</a> product by building their website and eCommerce application (see the Rackspace Cloud <a href="http://www.rackspacecloud.com/blog/2009/12/15/thinkflood-opens-the-flood-gates-for-the-redeye-system-on-the-cloud/">blog post</a> on the launch);</li>
<li>building a <a href="http://www.nehp.com/news/">news article</a> management tool for <a href="http://www.nehp.com/">NEHP</a>&#8217;s website;</li>
<li>creating Vermont Public Radio&#8217;s <a href="http://www.vpr.net/support/artist_mug_gallery/index.php">Artist Mug Gallery</a>, <a href="http://www.vpr.net/community/champlain400/index.php">Champlain 400</a>, <a href="http://www.vpr.net/community/school_closings/index.php">School Closings</a>, <a href="http://www.vpr.net/cse/index.php">Search</a>, and <a href="http://www.vpr.net/news/states_of_marriage/index.php">States of Marriage</a> pages;</li>
<li>launching <a href="http://commongoodvt.org/">Common Good Vermont</a>; and</li>
<li>developing and maintaining a line of business web application for the University of Vermont.</li>
</ul>
<p>Phew—a lot to say! I hope you had a good 2009, and have an even better 2010.</p>
]]></content:encoded>
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		<item>
		<title>Common Good Vermont</title>
		<link>http://bradley-holt.com/2009/12/common-good-vermont/</link>
		<comments>http://bradley-holt.com/2009/12/common-good-vermont/#comments</comments>
		<pubDate>Wed, 23 Dec 2009 21:18:00 +0000</pubDate>
		<dc:creator>Bradley Holt</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Cloud Computing]]></category>
		<category><![CDATA[CommonGoodVT]]></category>
		<category><![CDATA[Folksonomy]]></category>
		<category><![CDATA[Found Line]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Vermont]]></category>
		<category><![CDATA[Web syndication]]></category>
		<category><![CDATA[Zend Framework]]></category>

		<guid isPermaLink="false">http://bradley-holt.com/2009/12/common-good-vermont/</guid>
		<description><![CDATA[The other day we launched the first iteration of the Common Good Vermont website. From the about page:
Vermont (pop. 621,000) is a small, tightly knit rural state proud of its independent spirit and high levels of civic engagement. Vermont&#8217;s independent sector (3000+ organizations, $4 billion annual revenue) plays a primary role in the delivery of [...]]]></description>
			<content:encoded><![CDATA[<p>The other day we launched the first iteration of the <a href="http://commongoodvt.org/">Common Good Vermont</a> website. From the <a href="http://commongoodvt.org/content/about">about</a> page:</p>
<blockquote><p>Vermont (pop. 621,000) is a small, tightly knit rural state proud of its independent spirit and high levels of civic engagement. Vermont&#8217;s independent sector (3000+ organizations, $4 billion annual revenue) plays a primary role in the delivery of human and cultural services and in the preservation of the state&#8217;s cherished natural resources. Most social services—food, shelter, healthcare and education—are delivered within local and regional community settings.</p>
<p>Often separated by geography (mountains, rivers, lakes), Vermont&#8217;s 251 towns and 14 counties are increasingly knit together by broadband &#8220;build-out&#8221;. Common Good Vermont leverages these electronic networks to bridge the barriers of Vermont&#8217;s geography and the &#8220;beaten paths&#8221; of its hyper-local networks. New human and electronic networking activities will support the delivery of information and innovation to the state&#8217;s community builders: project volunteers and professionals who, by virtue of their civic and nonprofit roles and responsibilities, are the lifeblood of the &#8220;green mountain state&#8221;. Common Good&#8217;s place-based and community virtual events are designed to improve the capacity of so many &#8220;small networks&#8221; that, improve Vermont&#8217;s unique &#8220;quality of life&#8221;.</p>
</blockquote>
<p>Common Good Vermont aggregates content for (and from) Vermont independents and nonprofits by pulling in RSS and Atom feeds including blogs, news sources, social bookmarks, and event calendars. The goal is to serve as an information hub encouraging knowledge sharing and increasing cross-organization communication. Content is currently organized by a combination of taxonomy (categories defined by Common Good Vermont staff) and folksonomy (tags from the feeds themselves). Our goal is to eventually remove the taxonomy layer and have all content organized completely by <a href="http://www.personalinfocloud.com/2005/02/explaining_and_.html">broad and, to a lesser extent, narrow folksonomy</a>. However, the taxonomy layer is there for now to allow a certain amount of curation while we seek out, connect, and aggregate additional sources of information.</p>
<p>Common Good Vermont is built using <a href="http://framework.zend.com/">Zend Framework</a> and hosted on <a href="http://www.rackspacecloud.com/cloud_hosting_products/sites">Rackspace Cloud Sites</a>. Components from Zend Framework used include its <a href="http://framework.zend.com/manual/en/zend.controller.html">MVC system</a>, <a href="http://framework.zend.com/manual/en/zend.application.html">Zend_Application</a>, <a href="http://framework.zend.com/manual/en/zend.feed.reader.html">Zend_Feed_Reader</a>, <a href="http://framework.zend.com/manual/en/zend.tag.cloud.html">Zend_Tag_Cloud</a>, <a href="http://framework.zend.com/manual/en/zend.search.lucene.html">Zend_Search_Lucene</a>, <a href="http://framework.zend.com/manual/en/zend.feed.reader.html"></a><a href="http://framework.zend.com/manual/en/zend.paginator.html">Zend_Paginator</a>, <a href="http://framework.zend.com/manual/en/zend.db.html">Zend_Db</a>, <a href="http://framework.zend.com/manual/en/zend.date.html">Zend_Date</a>, <a href="http://framework.zend.com/manual/en/zend.auth.html">Zend_Auth</a>, <a href="http://framework.zend.com/manual/en/zend.acl.html">Zend_Acl</a>, and <a href="http://framework.zend.com/manual/en/zend.form.html">Zend_Form</a>. Stay tuned for future iterations to the website!</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Moving On</title>
		<link>http://bradley-holt.com/2009/12/moving-on/</link>
		<comments>http://bradley-holt.com/2009/12/moving-on/#comments</comments>
		<pubDate>Wed, 16 Dec 2009 18:29:00 +0000</pubDate>
		<dc:creator>Bradley Holt</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[FOSS]]></category>
		<category><![CDATA[Found Line]]></category>
		<category><![CDATA[Open Standards]]></category>

		<guid isPermaLink="false">http://bradley-holt.com/2009/12/moving-on/</guid>
		<description><![CDATA[Today is my last day at Vermont Oxford Network and I will now be working at Found Line full time. This was not a decision I took lightly. Vermont Oxford Network is a great place to work and they&#8217;ve got an excellent team. For the last four and half years I&#8217;ve been developing software that [...]]]></description>
			<content:encoded><![CDATA[<p>Today is my last day at <a href="http://www.vtoxford.org/">Vermont Oxford Network</a> and I will now be working at <a href="http://foundline.com/">Found Line</a> full time. This was not a decision I took lightly. Vermont Oxford Network is a great place to work and they&#8217;ve got an excellent team. For the last four and half years I&#8217;ve been developing software that improves health care for newborn infants. I feel like I&#8217;ve made a contribution beyond just the work. However,  it&#8217;s time to move on to something different.</p>
<p><a href="http://foundline.com/people/jason-pelletier">Jason</a> and I started Found Line almost five years ago and I&#8217;m looking forward to helping him and <a href="http://foundline.com/people/liz-schlegel">Liz</a> continue to grow the business. We&#8217;ve got some really great <a href="http://foundline.com/clients">clients</a> and I&#8217;m very happy to have more time to focus on their projects.  I&#8217;m also excited about the opportunity to work with free/open source software and open standards full time. So, time to go catch up on some work!</p>
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		<title>RedEye Universal Remote Control</title>
		<link>http://bradley-holt.com/2009/12/redeye-universal-remote-control/</link>
		<comments>http://bradley-holt.com/2009/12/redeye-universal-remote-control/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 22:54:00 +0000</pubDate>
		<dc:creator>Bradley Holt</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Cloud Computing]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[Found Line]]></category>
		<category><![CDATA[Zend Framework]]></category>

		<guid isPermaLink="false">http://bradley-holt.com/2009/12/redeye-universal-remote-control/</guid>
		<description><![CDATA[Today one of our clients, ThinkFlood, launched their RedEye Universal Remote Control for the iPhone and iPod touch. The device and application combination allows you to &#8220;use your iPhone or iPod touch to control your TV, stereo, cable box, DVD player, and many other devices that receive standard (infrared) signals.&#8221; The product launch got some [...]]]></description>
			<content:encoded><![CDATA[<p>Today one of our clients, <a href="https://thinkflood.com/">ThinkFlood</a>, launched their <a href="https://thinkflood.com/products/redeye/what-is-redeye/">RedEye Universal Remote Control</a> for the iPhone and iPod touch. The device and application combination allows you to &#8220;use your iPhone or iPod touch to control your TV, stereo, cable box, DVD player, and many other devices that receive standard (infrared) signals.&#8221; The product launch got some great press coverage including from <a href="http://www.crunchgear.com/2009/12/01/thinkflood-answers-our-prayers-and-unleashes-redeye-universal-remote-for-the-iphone/">CrunchGear</a>, <a href="http://gizmodo.com/5416956/redeye-makes-your-iphone-a-universal-remote-control">Gizmodo</a>, <a href="http://www.macworld.com/article/144678/2009/12/redeyeremote_first_look.html">Macworld</a>, <a href="http://www.ipodnn.com/articles/09/12/02/redeye.bridges.wi.fi.to.ir.in.home.theaters/">iPodNN</a>, <a href="http://www.engadget.com/2009/12/02/redeye-turns-your-iphone-and-ipod-touch-into-bona-fide-universal/">Engadget</a>, <a href="http://www.tuaw.com/2009/12/02/redeye-universal-remote-for-your-home-entertainment-center/">TUAW</a>, and <a href="http://www.wired.com/gadgetlab/2009/12/red-eye-iphone-app/">Wired’s Gadget Lab</a>. Our work with ThinkFlood has included developing their <a href="http://foundline.com/clients/thinkflood">brand identity, packaging, and website</a>.</p>
<p><object height="255" width="420"><param name="movie" value="http://www.youtube.com/v/qEF1hkGAMM4&amp;hl=en_US&amp;fs=1&amp;"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/qEF1hkGAMM4&amp;hl=en_US&amp;fs=1&amp;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="255" width="420"></embed></object></p>
<p>The latest iteration of the website includes eCommerce functionality allowing ThinkFlood to sell their RedEye device directly to consumers. The eCommerce section includes a shopping cart and an easy-to-use two page checkout process. While the checkout process is simple for end users, there&#8217;s quite a lot happening behind the scenes with the integration of multiple APIs. The website is built using <a href="http://framework.zend.com/">Zend Framework</a> and thanks to <a href="http://www.rackspacecloud.com/cloud_hosting_products/sites">Rackspace Cloud Sites</a> everything has remained running smoothly even with all of the press coverage and associated traffic.</p>
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		<title>Project Retrospective</title>
		<link>http://bradley-holt.com/2009/10/project-retrospective/</link>
		<comments>http://bradley-holt.com/2009/10/project-retrospective/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 22:40:00 +0000</pubDate>
		<dc:creator>Bradley Holt</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Folksonomy]]></category>
		<category><![CDATA[Found Line]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://bradley-holt.com/2009/10/project-retrospective/</guid>
		<description><![CDATA[When Peak Organic Brewing Company started in 2005 they asked us create their website (yes, it&#8217;s a table-based layout — this was 2005, get over it). When it launched the website included (and still includes as of this writing) the ability for you to &#8220;share your peak experience&#8221; with other users of the website by [...]]]></description>
			<content:encoded><![CDATA[<p>When <a href="http://www.peakbrewing.com/">Peak Organic Brewing Company</a> started in 2005 they asked us create their website (yes, it&#8217;s a table-based layout — this was 2005, get over it). When it launched the website included (and still includes as of this writing) the ability for you to &#8220;<a href="http://www.peakbrewing.com/peak_experiences/share.html">share your peak experience</a>&#8221; with other users of the website by uploading a photo and a brief description of your experience. Other users could then <a href="http://www.peakbrewing.com/peak_experiences/">view and rate</a> these &#8220;peak experiences&#8221; and each newsletter sent would include a recent top rated &#8220;peak experience.&#8221; User submissions were even selected occasionally for use on the product&#8217;s packaging.</p>
<p>With around 500 submissions and 15,000 ratings this &#8220;share your peak experience&#8221; aspect of their website allowed Peak Organic to learn about the people who drank their beer. Even better, it allowed their customers to learn a little bit about each other. It also gave people an opportunity to contribute, quite literally, to the Peak Organic brand with the chance of having their photographs and experiences incorporated into the product&#8217;s packaging and displayed on store shelves throughout the country. I liked to call this &#8220;user-generated brand,&#8221; a form of <a href="http://en.wikipedia.org/wiki/User-generated_content">user-generated content</a>. All brands are influenced by their users but this was user-driven brand evolution made tangible. This content was also a factor in helping them reach the number one position on Google for the search term &#8220;<a href="http://www.google.com/search?q=organic+beer">organic beer</a>&#8221; — sorry Vermont&#8217;s own <a href="http://www.wolavers.com/">Wolaver&#8217;s</a>!</p>
<p>In addition to Peak Organic&#8217;s <a href="http://www.foundline.com/projects/peak-organic-brewing-company-website/">website</a>, we also created their <a href="http://www.foundline.com/projects/peak-organic-brewing-company-brand-identity/">brand identity</a>, developed materials for their <a href="http://www.foundline.com/projects/peak-organic-brewing-company-event-marketing/">event marketing</a>, designed their <a href="http://www.foundline.com/projects/peak-organic-brewing-company-packaging/">packaging</a>, made <a href="http://www.foundline.com/projects/peak-organic-brewing-company-point-of-sale/">point of sale</a> materials,  and created <a href="http://www.foundline.com/projects/peak-organic-brewing-company-sell-sheets/">sell sheets</a>.  We worked with Peak Organic for several years but we no longer work with them today. I&#8217;d like to explore some things we&#8217;d do differently today knowing what we know now four years later and with the tools available today. I wouldn&#8217;t suggest anyone simply try the same things we did with Peak Organic. This worked because it fit in with their brand. However, there are some things you may be able to learn from our experience (no pun intended).</p>
<p>First, I would &#8220;unlock&#8221; the user generated content from the website. This could be done simply through a feed of recent &#8220;peak experiences&#8221; with links back to individual experiences. This would allow people to easily access this content from outside the website. If they&#8217;re engaging with the brand, why does it matter if it they&#8217;re on the brand&#8217;s website or not?</p>
<p>An alternative approach would be to have users submit their &#8220;peak experiences&#8221; to Flickr and aggregate these photographs with a tag and possibly a group (Flickr was still in beta when we first launched the Peak Organic website). The website would then consume these aggregated photos like anyone else would and could even add a metadata layer on top for implementing the rating system. This would potentially give the community more control of this content and give Peak Organic the possibility of tapping into existing communities on Flickr.</p>
<p>When we first launched the Peak Organic website online photo sharing was still relatively new. Since then sites like Flickr have grown exponentially and many people are at least familiar with sites like Flickr, if not sharing photos online themselves. Today, <a href="http://en.wikipedia.org/wiki/Microblogging">microblogging</a> (e.g. Twitter) is relatively new but <a href="http://mashable.com/2009/03/16/twitter-growth-rate-versus-facebook/">growing very quickly</a>. This leads to the second thing I&#8217;d do differently today — experiment with tagging beyond Flickr. I&#8217;d try tweeting from various events using an event <a href="http://twitter.pbworks.com/Hashtags">hashtag</a> and/or a brand-specific hashtag. Relatively speaking, not many people are on Twitter yet. However, the momentum is there and mixed in with the all those tweets must be a few &#8220;peak experiences&#8221; ready to be shared. Coincidentally, the maximum length for a &#8220;peak experience&#8221; description was 150 characters, 10 more than Twitter&#8217;s 140 character limit.</p>
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		<title>Tagnabit Launched!</title>
		<link>http://bradley-holt.com/2009/06/tagnabit-launched/</link>
		<comments>http://bradley-holt.com/2009/06/tagnabit-launched/#comments</comments>
		<pubDate>Mon, 01 Jun 2009 16:37:00 +0000</pubDate>
		<dc:creator>Bradley Holt</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[acmne09]]></category>
		<category><![CDATA[CSS]]></category>
		<category><![CDATA[Folksonomy]]></category>
		<category><![CDATA[Found Line]]></category>
		<category><![CDATA[jQuery]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[tagnabit]]></category>
		<category><![CDATA[tmdvt09]]></category>
		<category><![CDATA[XHTML]]></category>
		<category><![CDATA[Zend Framework]]></category>

		<guid isPermaLink="false">http://bradley-holt.com/2009/06/tagnabit-launched/</guid>
		<description><![CDATA[Last night we announced the launch of tagnabit, a social media aggregator. It&#8217;s &#8220;a service that aggregates tags from popular social media websites. It is useful for conferences or other events. Participants can use a shared tag across Twitter, Flickr, Technorati, YouTube and Delicious. Tagnabit then aggregates this content in one place.&#8221; The idea originally [...]]]></description>
			<content:encoded><![CDATA[<p>Last night we <a href="http://twitter.com/BradleyHolt/status/1986607969">announced</a> the launch of <a href="http://tagnabit.net/">tagnabit, a social media aggregator</a>. It&#8217;s &#8220;a service that aggregates tags from popular social media websites. It is useful for conferences or other events. Participants can use a shared tag across Twitter, Flickr, Technorati, YouTube and Delicious. Tagnabit then aggregates this content in one place.&#8221; The idea originally started with <a href="http://bradley-holt.com/2009/03/tmd-vt-social-media-recap/">Town Meeting Day Vermont </a>and then was used for the <a href="http://bradley-holt.com/2009/05/acm-ne-conference/">Alliance for Community Media Northeast regional conference</a>. People found it useful, so we decided to make a &#8220;generic&#8221; version that basically has the same functionality as these sites, but for any arbitrary tag. Bill Simmon has a few ideas on <a href="http://candleboy.com/2009/06/tagnabit/">how tagnabit can be used</a>.</p>
<p>The functionality behind tagnabit was built using <a href="http://framework.zend.com/">Zend Framework</a> (MVC components, Zend_Feed, Zend_Service_Flickr, and Zend_Cache). The client side is all semantic XHTML (with a few Microformats), CSS, and a few JavaScript enhancements (using jQuery). We&#8217;ve got plans for some new features &#8211; but we&#8217;re curious to see how people use the site first.  If you&#8217;ve got feedback, please send it our way via <a href="http://twitter.com/home?status=%23tagnabit+">Twitter</a>, Flickr, Technorati, YouTube or Delicious by tagging your content with <a href="http://tagnabit.net/tagnabit">tagnabit</a> (#tagnabit on Twitter).</p>
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		<title>Found Line on The Browser</title>
		<link>http://bradley-holt.com/2009/02/found-line-on-the-browser/</link>
		<comments>http://bradley-holt.com/2009/02/found-line-on-the-browser/#comments</comments>
		<pubDate>Tue, 10 Feb 2009 17:02:00 +0000</pubDate>
		<dc:creator>Bradley Holt</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[btvphpug]]></category>
		<category><![CDATA[FOSS]]></category>
		<category><![CDATA[Found Line]]></category>
		<category><![CDATA[Open Standards]]></category>
		<category><![CDATA[PHP]]></category>
		<category><![CDATA[Vermont]]></category>

		<guid isPermaLink="false">http://bradley-holt.com/2009/02/found-line-on-the-browser/</guid>
		<description><![CDATA[Tomorrow night (Wednesday February 11th, 2009) Jason and I will be on Jonathan Butler&#8217;s new radio show, The Browser. We&#8217;ll be talking about Found Line, our work, free/open source software, and open standards. We&#8217;ll also talk a little bit about the Burlington, VT PHP Users Group. You can listen to the show at 6:00pm on [...]]]></description>
			<content:encoded><![CDATA[<p>Tomorrow night (Wednesday February 11th, 2009) <a href="http://twitter.com/jason_pelletier">Jason</a> and I will be on <a href="http://twitter.com/jonathanpb">Jonathan Butler&#8217;s</a> new radio show, <a href="http://thebrowser1059.wordpress.com/">The Browser</a>. We&#8217;ll be talking about <a href="http://www.foundline.com/">Found Line</a>, our work, free/open source software, and open standards. We&#8217;ll also talk a little bit about the <a href="http://groups.google.com/group/Burlington-VT-PHP">Burlington, VT PHP Users Group</a>. You can listen to the show at 6:00pm on Burlington, Vermont&#8217;s local noncommercial low power FM radio station, <a href="http://www.theradiator.org/">WOMM-LP 105.9 FM The Radiator</a>. If you&#8217;re not in listening range you can catch the show online or get the <a href="http://thebrowser1059.podbean.com/">podcast</a> later.</p>
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		<title>Found Line Capabilities</title>
		<link>http://bradley-holt.com/2009/02/found-line-capabilities/</link>
		<comments>http://bradley-holt.com/2009/02/found-line-capabilities/#comments</comments>
		<pubDate>Thu, 05 Feb 2009 22:53:00 +0000</pubDate>
		<dc:creator>Bradley Holt</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Found Line]]></category>

		<guid isPermaLink="false">http://bradley-holt.com/2009/02/found-line-capabilities/</guid>
		<description><![CDATA[Our meetings with potential clients tend to be pretty informal. We&#8217;ve never done a &#8220;pitch&#8221; presentation to a prospective client.  Taking care of our existing clients is more important to us than putting tons of effort into wooing new clients. This has worked well for us since the vast majority of our business has [...]]]></description>
			<content:encoded><![CDATA[<p>Our meetings with potential clients tend to be pretty informal. We&#8217;ve never done a &#8220;pitch&#8221; presentation to a prospective client.  Taking care of our existing clients is more important to us than putting tons of effort into wooing new clients. This has worked well for us since the vast majority of our business has come through word of mouth. However, our business has matured a lot since we started four years ago. Our capabilities are constantly evolving and growing. Because of this, people that we&#8217;ve built and maintained long term relationships with may not be aware of our current capabilities in web, print &amp; strategy. So, <a href="http://twitter.com/jason_pelletier">Jason</a> and <a href="http://twitter.com/lizschlegel">Liz</a> (with a little help from me) have put together the embedded <a href="http://www.slideshare.net/jason.pelletier/found-line-capabilities">Found Line Capabilities</a> presentation. Enjoy!</p>
<p>
<div style="width: 425px; text-align: left;" id="__ss_992331"><a style="margin: 12px 0pt 3px; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 14px; line-height: normal; font-size-adjust: none; font-stretch: normal; display: block; text-decoration: underline;" href="http://www.slideshare.net/jason.pelletier/found-line-capabilities?type=powerpoint" title="Found Line Capabilities">Found Line Capabilities</a><object style="margin: 0px;" width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=found-line-capabilities-1233838848803708-3&amp;rel=0&amp;stripped_title=found-line-capabilities"><param name="allowFullScreen" value="true"><param name="allowScriptAccess" value="always"><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=found-line-capabilities-1233838848803708-3&amp;rel=0&amp;stripped_title=found-line-capabilities" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object>
<div style="font-size: 11px; font-family: tahoma,arial; height: 26px; padding-top: 2px;">View more <a style="text-decoration: underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration: underline;" href="http://www.slideshare.net/jason.pelletier">jason.pelletier</a>. (tags: <a style="text-decoration: underline;" href="http://slideshare.net/tag/strategy">strategy</a> <a style="text-decoration: underline;" href="http://slideshare.net/tag/marketing">marketing</a>)</div>
</div>
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		<title>Happy Holidays</title>
		<link>http://bradley-holt.com/2008/12/happy-holidays/</link>
		<comments>http://bradley-holt.com/2008/12/happy-holidays/#comments</comments>
		<pubDate>Wed, 24 Dec 2008 21:51:00 +0000</pubDate>
		<dc:creator>Bradley Holt</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Found Line]]></category>
		<category><![CDATA[Vermont]]></category>

		<guid isPermaLink="false">http://bradley-holt.com/2008/12/happy-holidays/</guid>
		<description><![CDATA[I want to wish everyone a happy holidays and a great new year! I don&#8217;t know about you, but this has been a very busy month for me. Hopefully you will have some time to relax and enjoy the holidays and prepare for a great 2009!
On a side note, Found Line is looking to hire [...]]]></description>
			<content:encoded><![CDATA[<p>I want to wish everyone a happy holidays and a great new year! I don&#8217;t know about you, but this has been a very busy month for me. Hopefully you will have some time to relax and enjoy the holidays and prepare for a great 2009!</p>
<p>On a side note, Found Line is looking to <a href="http://www.foundline.com/people/come-join-us/">hire a designer</a> here in Burlington, Vermont. Please pass this along if you happen to know anyone who might be a fit for the job.</p>
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